My first few months on the HubSpot development team has been an great experience, not only from a learning perspective, but also from seeing first hand and participating in the future of marketing. Even if you believe that traditional marketing still works and you or your company practice traditional marketing techniques, there's no denying the effectiveness of inbound marketing - and it's only going to get more popular and prevalent over time as the web and web apps continue to gain in popularity and business effectiveness.
Creating marketing web applications that let marketers more easily do inbound marketing is what we've aimed to do here at HubSpot, with pretty good success so far. Now, as we open up our doors and create an open platform on which to build apps, the future of marketing lays in the hands of you guys - the developers.
We're certainly going to be as accommodating as possible: the public HubSpot marketplace will be launched soon, soon to follow there will be billing incorporated into the marketplace, making it easier for people to make real money through marketing apps. We'll continue to release more APIs to supplement those that already exist, look for announcements around a Keywords API and Prospects API coming soon. We'll also be working hard to lower the barrier of entry to the HubSpot Platform for HubSpot customers by changing our authentication model over the coming months.
Going big is something that we like to talk about here at HubSpot, and part of that mantra is being as open and accommodating to developers outside of the company. We're believers in the bazaar mentality, especially as it has to do with platform ecosystem and development. Not only do we want the development community to help us change the face of marketing forever, we need it. Only together can we change an industry for the better moving forward and get out of the old marketing practices that we're now blocking out. A good analogy that I use is that inbound marketing is "opt-in", which enables a world of reliably and efficiently finding what you're looking for. Old marketing techniques are more like "opt-out" except the problem is that opting out usually doesn't work...
If you're reading this and I have you wanting to explore the platform and potential ideas for apps, head on over to our developer documentation, which also includes the App Marketplace docs that will give you the lowdown on creating a HubSpot app. If you're wondering about ideas for inbound marketing apps, check out some of the apps that exist already, then head over to our ideas site, where HubSpot users throw new app ideas the community's way all the time.
As usual, we want fedback on how we're doing so far. If you're and app developer and think we could improve on something, please DO NOT hesitate to let us know. We'll do our best to be totally transparent and work to improve things over time. If you have a suggestion, jead over to our Discussion Group and drop us a note.