Keeping Flux Flexible with general-store

Colby Rabideau

Last fall at HubSpot, we started to experiment with React and Flux as the foundation for the future of our web products. Having experienced the challenges that accompany large Backbone applications, we’re confident that React’s declarative, composable components and the Flux uni-directional data model will alleviate some of the growing pains we’ve run into with Backbone.

A Night to Remember: Recapping the 2014 Product Awards

Hannah Fleishman

IMG_0110Last week, we celebrated an incredible year with our very first Product Awards Banquet. Boston’s record-breaking snowfall delayed the Awards not one, not two, but three times, but luckily, it only made us that more excited to cheers to the great year we had after having some time to reflect on our milestones and big wins from 2014.

Why Product Planning Fails

Christopher O'Donnell

hourglass-twitter2_(1)One of the most common questions I get from folks looking to optimize their product team's performance is: what's the right development process for us to use? After talking with them, I’m constantly left with the impression that most product leaders think they should be running Agile (note the capital “A”) frameworks like Scrum. The problem is, they can’t confidently say why. All that matters is that they have a clear-cut plan. 

5 Tips for Getting Your First Technical Internship

Mike Champion

For college students everywhere, it’s getting to be that time of the year again. You probably have your eye on an internship with a fast-growing company where you can get your hands dirty, own real problems, and move the needle on a product that actually interests you. The only thing standing in your way is a tiny little detail called competition.

Microcopy: The Voice of your Product

Elizabeth Dunn

Microcopy can make or break your product's user experience. Good microcopy goes beyond just telling your users what they need to do to make your product work -- it engages their emotions, generates trust, deepens loyalty, develops a sense of agency and empowerment, and creates an unshakeable bond between user and product. 

Done poorly, microcopy can make your user experience go very wrong, very fast. And the toughest aspect of microcopy is often just finding the proper voice for your product, then the applying the appropriate tone for that voice in any given context. Find out how the HubSpot product team approaches voice and tone -- and microcopy in general -- in this Tech Talk from January, 2015.

5 Reasons Your Product Doesn't Look Like the Mockup

Christopher O'Donnell


One of the most common frustrations in software product development is the disconnect between what a designer envisions and what a development team delivers. As a product manager, I am certainly not alone in my experience of repeatedly trying to untangle why the product that our team shipped deviated so much from the original concepts we saw come from the designer(s) on a project.